Tuesday, 13 September 2016

“Who ‘Killed’ Olajumoke Orisaguna the Former Agege Bread-Seller-Turned-Supermodel?”

According to reports, Olajumoke invaded a photo-shoot of Tinie Tempah for a ThisDay Style cover feature on the street of Lagos in early February, 2016 which later served as a watershed for the big smile of fortune on her. But this short-lived fairy tale again exposes the sham and hollow in the showbiz industry where Lagos State dominates.

That part of Lagos is as worrisome as a beautiful edifice furnished ostentatiously with modern infrastructural facilities but without a foundation. A close study has proven that the show business industry is all about hype, packaging and rebranding of mostly untrusted quality of products. Historically, a vivid example is the case of Eedris Abdulkareem, a Nigerian musician who was paraded by Kennis Music record label in the 90s as one of the best rappers in Nigeria and Africa simply because he was ‘speaking in tongues’ on a beat – biblically a language not understandable to the devil himself not to talk of mere mortals. For a very long time, we listeners fell for Eedris’ musical prowess till Ruggedman pulled the wool off our eyes.
I felt for Olajumoke, 27 as she was railroaded to the top as a ‘super model’ when deep inside of our hearts we knew she wasn’t even a model not to talk of including the prefix ‘super’. As expected, Nigerian celebrities by virtue of their ‘afefeyeye character’ (cosmetic nature) jumped into the fray and welcomed the novice into their cliques with several picture updates on social media like it was a reality show.

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