According to reports, Olajumoke invaded a photo-shoot of Tinie Tempah
for a ThisDay Style cover feature on the street of Lagos in early
February, 2016 which later served as a watershed for the big smile of
fortune on her. But this short-lived fairy tale again exposes the sham
and hollow in the showbiz industry where Lagos State dominates.
That part of Lagos is as worrisome as a beautiful edifice furnished
ostentatiously with modern infrastructural facilities but without a
foundation. A close study has proven that the show business industry is
all about hype, packaging and rebranding of mostly untrusted quality of
products. Historically, a vivid example is the case of Eedris
Abdulkareem, a Nigerian musician who was paraded by Kennis Music record
label in the 90s as one of the best rappers in Nigeria and Africa simply
because he was ‘speaking in tongues’ on a beat – biblically a language
not understandable to the devil himself not to talk of mere mortals. For
a very long time, we listeners fell for Eedris’ musical prowess till
Ruggedman pulled the wool off our eyes.
I felt for Olajumoke, 27 as she was railroaded to the top as a ‘super
model’ when deep inside of our hearts we knew she wasn’t even a model
not to talk of including the prefix ‘super’. As expected, Nigerian
celebrities by virtue of their ‘afefeyeye character’ (cosmetic nature)
jumped into the fray and welcomed the novice into their cliques with
several picture updates on social media like it was a reality show.
No comments:
Post a Comment